How the NFL Is Using Twitter to Help Spike Its Ratings in the New Season

Twitter and the NFL are teaming up on hashtag-triggered emojis

The National Football League season kicks off tonight, when the Kansas City Chiefs visit the Super Bowl champion New England Patriots, and Twitter detailed how it diversified its playbook for the upcoming season.

Twitter and the NFL teamed up on hashtag-triggered emojis for each of the league’s 32 clubs.

The social network’s livestreaming application, Periscope, is in on the play, as well; popular hashtags in comments during livestreams will trigger NFL-themed custom hearts, which will float to the top of the stream alongside Periscope’s traditional hearts.

The NFL-themed hearts are activated when users tap the screen to like Periscope livestreams from the league’s teams.

And as previously announced, NFL Media will livestream 30-minute show #NFLBlitz exclusively on Twitter.

#NFLBlitz will air Monday through Thursday at 7 p.m.

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